MEDIA RELATIONS

Support from the media is a complete game changer for organizations. But how do you get it? After you get it, how do you keep it?

The truth is that maintaining an ongoing presence in the media requires creativity, a nimble mind, a thick skin and humility.

If you have those elements, we can get you noticed!

REACH OUT!

LEARN FROM SOMEONE WHO WALKS THE WALK…

I have been blessed to have had Gems for Gems, our charity, covered by CTV, Global, CBC and more over 100 times in the past 10 years.

Lets get your organization the attention it deserves!

(MEDIA LINKS AT THE BOTTOM OF THIS PAGE)

“Don’t beat your own drum. If it’s worth being heard, others will do it for you.”

-Vicki Matthews

HAVE A PEEK

THE LIST BELOW IS A SAMPLE OF THE MEDIA COVERAGE BUT NOT A COMPREHENSIVE LIST.

THANK YOU TO EVERYONE WHO HAS GIVEN THEIR TIME AND ENERGY TO COVER GEMS FOR GEMS AND ALL THE WORK WE ARE DOING ACROSS CANADA!

Jordan in the media:

https://www.avenuecalgary.com/top-40-under-40/2019/jordan-

Jordan Guildford: Empowering Women through Mentorship and Community Building – Aspioneer

guildford/#:~:text=Jordan%20Guildford%20started%20a%20small,the%20cycle%20of%20domestic%20a buse

https://www.ucalgary.ca/student-services/leadership/leadershipdevelopment/conference/profiles/jordan

https://hillbergandberk.com/blogs/know-her/when-pain-becomes-power-jordan-buildford-ondomestic-abuse-and-the-gems-for-gems-mission

https://greensparrowcare.com/empower-us/team/jordan-guildford/

https://globalnews.ca/tag/jordan-guildford/

https://calgaryunitedway.org/ambassador-program/

https://www.kes.ns.ca/news-detail?pk=1385418&fromId=212897

https://www.youtube.com/watch?v=4Q5apUlSU60 https://www.divasthatcare.com/episode-450-with-guest-jordan-guildford/

https://www.theacecollective.com/editorials/interviews/womenoface-meet-jordan-guildford

https://wavve.link/Womens.Exclusive

https://saraconnell.mykajabi.com/women-starting-movements-jordan-guildford

https://globalnews.ca/news/7410338/avenue-magazine-calgary-top-40-under-40-2020/

https://hillbergandberk.com/blogs/sparkle-stories/when-pain-becomes-power-jordan-buildford-ondomestic-abuse-and-the-gems-for-gems-mission

Our first jewelry drive video

https://www.youtube.com/watch?v=7E-s3-4fYtI

Our Zero to Hero video (now called THRIVE)

https://www.youtube.com/watch?v=AouCCGsqWJ8

Academy Awards Gifting Suite in LA https://www.youtube.com/watch?v=6tbwUzr_L_Y&list=PL71nNlSEu86EPdODh5NFBbmx04cG1JHG2&in dex=13

Toronto Film Festival Gifting Suite

https://www.youtube.com/watch?v=jNF6Y8rrqaY&list=PL71nNlSEu86EPdODh5NFBbmx04cG1JHG2&ind ex=18

Shelia McCarthy

https://www.youtube.com/watch?v=WyM9qWFWEWk&list=PL71nNlSEu86EPdODh5NFBbmx04cG1JHG 2&index=19

Olivia Stuck

https://www.youtube.com/watch?v=rduCZTYUd7I&list=PL71nNlSEu86EPdODh5NFBbmx04cG1JHG2&in dex=20

Overview from ambassadors

https://www.youtube.com/watch?v=tsB5AqgVPF8&list=PL71nNlSEu86EPdODh5NFBbmx04cG1JHG2&in dex=17

Jordan on the celebrity events and their response:

https://www.youtube.com/watch?v=jNF6Y8rrqaY&list=PL71nNlSEu86EPdODh5NFBbmx04cG1JHG2&ind ex=18

Media Links:

https://calgaryguardian.com/gems-for-gems/

Global News

https://globalnews.ca/video/5291817/gems-for-gems-zero-to-hero/

https://globalnews.ca/video/6149675/gems-for-gems-scholarship-program-looks-to-help-domesticviolence-survivors https://globalnews.ca/news/4601192/murdered-domestic-abuse-calgary-woman-nadia-el-dib/ https://globalnews.ca/tag/jordan-guildford/

https://globalnews.ca/video/4478959/calgary-organization-names-scholarship-after-domestic-abusevictim

CTV

https://www.gemsforgems.com/news/gems-for-gems-goes-to-the-oscars/

https://calgary.ctvnews.ca/fitness-class-aims-to-raise-money-to-combat-domestic-violence-incalgary-1.4096318

https://okotoksonline.com/articles/local-musician-sending-message-of-self-love-through-music

https://calgary.ctvnews.ca/hollywood-actress-in-calgary-for-domestic-abuse-workshop-1.4427757

Other media

https://www.gemsforgems.com/news/okotoks-musician-sending-message-of-self-lovethrough-music/

https://www.thestar.com/calgary/2018/08/30/scholarship-launched-in-memory-of-domestichomicide-victim-nadia-el-dib.html

https://calgaryherald.com/news/local-news/domestic-abuse-charity-names-scholarship-afterslain-calgary-woman/

https://calgaryherald.com/business/local-business/parker-gems-for-gems-scholarship-tobenefit-abused-women/

https://www.ucalgary.ca/student-services/leadership/leadershipdevelopment/conference/profiles/jordan https://twitter.com/globalcalgary/status/1043892595787583490

https://www.cbc.ca/news/canada/manitoba/infant-surrender-manitoba-hopes-cradle-opening-1.6728740

HOPE’S CRADLE

Hope’s Cradle being installed at Strathmore Fire Station, a first of its kind in Canada | CTV News

Hope’s Cradle in southern Alberta to provide safe alternative to baby abandonment | Globalnews.ca

Hope’s Cradle offers life-saving option for Albertans in desperate situations | Watch News Videos Online (globalnews.ca)

https://www.iheartradio.ca/hope-s-cradle-being-installed-at-strathmore-fire-station-a-first-of-its-kind-in-canada-1.16620697

https://www.cbc.ca/news/canada/calgary/strathmore-fire-station-hopes-cradle-baby-surrender-1.6274271

https://calgary.ctvnews.ca/mobile/ribbon-cutting-ceremony-hosted-for-hope-s-cradle-in-strathmore-1.5713197

https://strathmorenow.com/articles/watch-hopes-cradle-ribbon-cutting-ceremony

https://calgary.ctvnews.ca/hope-s-cradle-being-installed-at-strathmore-fire-station-a-first-of-its-kind-in-canada-1.5693038

https://www.iheartradio.ca/purecountry/sudbury/news-trending/hope-s-cradle-being-installed-at-strathmore-fire-station-a-first-of-its-kind-in-canada-1.16620697

https://flipboard.com/article/ribbon-cutting-ceremony-hosted-for-hope-s-cradle-in-strathmore/f-09b6269f40%2Fctvnews.ca