“To know the pull of darkness and yet choose light… that… that is my biggest triumph.

From that, everything beautiful in my life was built.”

-Jordan Guildford

Mother, wife, friend, CEO, entrepreneur, woman.. these are all titles I have been honoured to have given to me.

Yet, through all blessings I was given, a darkness threatened to swallow me whole until I learned how to heal effectively.

After many instances of abuse, pain, and just utter chaos, I was left floundering and not knowing what to do. I treaded water for years, feeling that the only real accomplishment was to show up for work each day because that took all I had. I’ve learned that to just exist and keep existing, IS an accomplishment at some points in our life and is worthy of feeling proud of.

It was when I chose to focus on the light and dedicate my life to building beauty in all areas of it that I finally started feeling like that pull to the dark all but went away.

Many disregard their personal trauma as ‘nothing compared to others’… but the comparison is the first place they go wrong. What matters is how it affects us and how we either learn to use it or allow it to swallow us, and all hope for the life we would love to live, whole.

There are those who will tell you that ‘you are enough’ that ‘you don’t need to change a thing, you are perfect as you are’. But the truth is, if you don’t believe it, you know you are lying to yourself.

Action is the key to finding yourself, your worth and your purpose. Most of all, achievement is the only way to prove to yourself that that inner negative dialogue is wrong.

Whether it be inner goals, professional or those connected with your family. Wherever you think the worst of yourself, that is where you must set goals and achieve them.

I now live a life grounded in purpose, love and commitment to myself, to the best version of myself, and to the life I want to live all while being surrounded by great people who support my goals, as I do theirs.

It isn’t easy. But if you want to have the life we all deserve, it will always be on the other side of growth.

 Awards

  2023: Queens Platinum Jubilee Medal

  2023: Top Five Inspiring Business Leaders Revamping the Future (Eminence Globe Magazine)

      2023: CIO Times: TOP FIVE Most Efficient Women Leaders Shaping the Industry

      2022: Culbert Family Award for Philanthropy

      2022: Glorious Is She: Inspiration Award

      2022: THE CIO TODAY: Most Influential Leader

      2022: Create the Ripple: Featured Author

      2022: Aspioneer Top 20 under 40 International Leaders

      2021: The Monarch Collective International Women’s Day Shine Together Award 

      2019: Avenue Calgary Top 40 Under 40

       2019: Calgary Change Maker of the Year 

       2018: Green Sparrow Agent of Change